Jag SEO blog - Modern SEO, SEM & SMM

Enjoy the blog section that covers performance marketing articles, tips and tactics and they are for free to educate newbie’s, web masters, online business owners and seasoned professionals!

Friday, October 07, 2016

Link Earning AKA Quality Link Building After Real Time Google Penguin 4.0 Update (September 23rd 2016)

As we know it's been 2 weeks since the Google Penguin 4.0 real time algorithm (September 23rd 2016) stated to roll out to the core algorithm which has about more than 200 ranking signals. The complete roll out might take 2 weeks to 3 weeks as per Google's information and I believe there could be couple of tune-up in upcoming weeks to get the results even better.

As well Google announced that they will no more be announcing Penguin update which is real time, obviously :)

How is Google Penguin 4.0 different from previous updates?
  • Algorithm now manages to devalue the spam instead of demoting the spam i.e. Google ignores the spam links and adjust ranking accordingly. This is the exact way the entire SEO industry, webmasters and business was looking for from very first Google penguin update which happened on April 24, 2012. Algorithms should be tuned for the better web results and the web results should not be tuned for the sake of algorithm!
  • Now by using disavow tool, Google basically asks to help them to help you by using the disavow tool but it is not mandatory since the spam links are ignored by themselves. You technically need not use the disavow file to help fix your Google Penguin issues unless you get a manual action notification or if you knowingly spam the web frequently with bad link building and the site gets demoted.
  • Since refreshed in real time, changes will be seen faster, once after Google re-crawl and re-index a web page. You can get the help from Google Webmaster manual fetch section.
  • Now, no site wide penalty instead more granular, so could be a specific page impact for a specific keyword to the worst.
With the new changes of devaluing links in Google penguin algorithm even if the domain authority (DA) or page authority (PA) of the inbound links goes down, you need not worry, your website / web page doesn't get demoted.

Assume, now on Google will be using the disavow backlinks section for the internal purpose of improving the algorithm and gradually in some time Google might remove the disavow tool once for all as to avoid technical challenge for the webmasters and businesses.

Reference article: Penguin is now part of our core algorithm

Saturday, August 08, 2015

Why Are You Afraid Of Google Penguin Update?

Would say, you don't have to be panic!

SEO recovery is doable. As per the industry experience and Google's confirmation, penguin update goes on regular basis and the major updates are announced and named in versions.

Started on April 24, 2012 (Google Penguin 1.0), May 26, 2012 (Penguin 1.1), October 5, 2012 (Penguin 1.2), May 22, 2013 (Penguin 2.0), Oct. 4, 2013 (Penguin 2.1), and October 17, 2014 (Penguin 3.0). Penguin 4.0 is expected in couple of months. Don't wait for Penguin 4.0 to hit your website.

First thing you need to know is about the information that to be collected before you start the work on Google's penguin lift and the proceedings in your website in order to stay back in the competitive search spot game!

(1) A Search Console (Former Google webmaster tools) account need to be created. Reference google.com/webmasters
(2) DA and PA check tool. Reference moz.com/researchtools/ose/
(3) Knowing how hard it has been hit your website. Reference reconsideration.org
(4) Manual action analysis. Reference google.com/webmasters/tools/manual-action
(5) Using Disavow tool. Reference google.com/webmasters/tools/disavow-links-main
(6) Social Media Promotion.
(7) Content writing and marketing.
(8) Inbound Marketing.

Login to your Search Console (Google webmaster tool) account and look for links to the site section under search traffic. Now you will see "who links the most, your most linked content & How your data is linked". From the list of "who links the most", you will be knowing the level of unnatural links, paid links and scrappy links if you have built it or if a third party did the same, you can use tools to check DA and PA for the websites and webpages.

Search Google for bulk DA tool. There are few free tools that can help you to list 100 domains. Pick the low domain authority (DA) and Page Authority (PA) URL's and save it in a notepad. Look for low DA sites & PA pages. Find the level of your keywords you have used to build links for the websites. You need to check for money keywords and brand keywords. Money keywords unnatural links are the most dangerous one. You need to contact the webmaster and request for the site removal. Again if you find brand keywords in a poorly maintained website like less worthy information, too much of Ads & Popups, scrappy content then again you need to remove your website from those domains and pages.

Most of the website webmasters won’t be responding and some would be charging for link removal. In the notepad file that to be disavowed, you can mention the details as said in one of my post "Disavow.txt Smart Code Report to Disavow Spammy Or Low-Quality Links".

An important thing that need to be checked is "Manual actions" section under "Search traffic" section. If Google penguin has been hit hard to your website, you will notice a message from Google about the site wide or partial penalty and list of sample backlinks that is harming your web site. Work on those and similar sites. Take a complete list based on the sample sites referred by Google and remove those backlinks. As well mention those in disavow text file and use request a review button. If your domain is not been hit hard then you will see a message "No manual action found".

This doesn't mean you are not hit by Google penguin, if you see a drop in traffic when the Google penguin algorithm is updated then you need to work on the process explained above. Once you are done with the link cleaning process and list of links to discount in the text file, you can upload the using Disavow Tool (https://www.google.com/webmasters/tools/disavow-links-main).

In parallel you need to start with blogging, resource write-ups, inbound marketing and social media promotions by making use of top social media sites like Facebook, Twitter, Pinterest, Instagram, Google plus to name a few. All these signal will balance the discounted unnatural links and betterment your site traffic by regaining and improving SERPs.

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