Jag SEO blog - Modern SEO, SEM & SMM

Enjoy the blog section that covers performance marketing articles, tips and tactics and they are for free to educate newbie’s, web masters, online business owners and seasoned professionals!

Showing posts with label SEO Free tips. Show all posts
Showing posts with label SEO Free tips. Show all posts

Thursday, June 19, 2008

Balance Inbound and Outbound links for Page Rank Distributions

Inbound links - Links to your site from other quality sites helps to increase a total Page Rank

Outbound links - Links within your site, helps total rank distribution through out the pages and linking to other quality sites will also be recognized and honored by search engines :)
There are several techniques involved for Inbound and Outbound links balance

Inbound links can be obtained by link building based on various techniques, the below post links will help you on...

  • Importance of Link Building, Say Yes to Quality Links and No to Quantity Links

  • Secrets Behind Link Building

  • Outbound links are done through various ways listed below

    (1) Breadcrumb Navigation looks like Home >> Articles >> SEO

    (2) Head text links: Try to avoid image links and use CSS for look and feel

    (3) Footer Text Links: Most of the site miss-opportunity to add text navigation links or use java script for adding links, for effective rank distribution we can add links in template or as an include file

    (4) Sitemap - Contains links to every page of your site easy for rank distribution

    (5) Anchor text: Use important text between the and tags in contents, it will help you a lot to tell search engine spiders about the linking page importance to respective keywords and also for rank distribution

    (6) Linking to other quality site: If you find some information related to your site or your content and the site has real quality contents don't hesitate to link from your site, even rank distribution to other quality sites or information pages (Eg: Wiki) help your site to be ranked higher, which most of the people forget or fails to understand

    Hope you got an idea on rank distribution, try and come back with your experience, thanks for your time.

    Saturday, June 07, 2008

    Does Changing IP Effects Domain Search Engine Rankings?

    The answer is not YES or NO :), it depends

    Changing IP has less impact on SE rankings and it can be undergone through ethical promotion in short time.Now Search engines are smart enough to find the change and to find why. You don't have to worry about it.

    But, before changing you need to check out the below conditions

    (1) your new host should not have loads of banned ip's because of spamming and you should not end up on one of those IP's, it will effect your rankings for sure

    (2) your new host should not be often down, this will definitely have an impact on your rankings, check out the up-time before you host

    (3) your new host should not ban spiders to save bandwidth, this can have an effect on search engine ranking

    Now Google offers domain name registration through Google’s Apps partnered with GoDaddy and eNom, Google users can spend $10 for a 1 year private domain registration. For now Google offer, .com, .net,.org, .biz, and .info and we can expect more to come on the line, so i believe you dont have to worry about "changing IP effect ranking" when you go for Google, you can get fresh IP :)

    For more from Google: Will switching hosting companies or changing my IP address affect my listing in Google?

    Wednesday, May 21, 2008

    Understanding Keyword Density

    Do you know why your competitor always stands TOP and some goes DOWN to END?

    Competitor who stands top all-time understands keyword density, high competitive keyword position can be attained only through proper keyword density and it can be approximately 2 - 8%.

    Some list fast and we think how they do, they stuff keywords and dont meet keyword density rule, don’t mind them as a long term competitor, they can be dropped anytime, i have noticed many.

    Try out this tool go rank which helps you to optimize websites with proper keyword density ratio

    How keyword density been calculated?

    Keyword density concerns with the ratio (%) of your keywords added within total number of indexed words within a webpage

    Keyword density in % = Targeted Keywords / total number of indexed words * 100 (within a webpage)

    Suppose, you have used keyword 10 times on your page and total number of words on your webpage is 200. So in this case 10 divided by 200 = .05

    Keyword density is referred as percentage. So we need to multiply .05 by 100 to get percentage figure

    Calculation would look like this:

    .05 x 100 = 5%

    So your page has a keyword density of 5%.

    By this you can optimize your web page effectively "matching keyword density, meeting SE algorithm rule" which brings top results on the search engines.

    Thursday, May 08, 2008

    Create Search Engine Friendly URLs using .htaccess

    In this post, we will see how to use .htaccess to create search engine friendly URLs. Using .htaccess, mapping dynamic pages to static address is easy and this helps search engines to index the pages fast, effective and strong.

    Initially, create a file .htaccess in your favorite editor, use the rewrite rule as below to map dynamic id passing url's to static version. Use the code and create your dynamic pages for search engines spiders

    RewriteEngine on

    ## Rewrite Rules ##

    RewriteRule ^category/([0-9]*)/([0-9]*)/([a-z_]*)$ category.php?id=$1&page_id=$2 [L]
    RewriteRule ^category/([^/]*)/([a-z_]*)/([^/]*)$ category.php?r_name=$2&id1=$1


    For eg: Originally the page URL looks like subcategory.php?id=5&page_id=1

    Using the above .htaccess code, you can create the URL as



    RewriteRule ^category/([0-9]*)/([0-9]*)/([a-z_]*)$

    ^ - Refer to start
    Category - creates a folder as mentioned name
    / - Used for virtual partition
    [0-9] - Writes single number as folder name
    [0-9]* - Writes n numbers as folder name
    [a-z_] - Writes single letters as folder name
    [a-z_]* - Writes letters as folder name
    $ - Refer to end

    Additional information:

    Your id passing pages might have indexed through some referral and so, you can use the below code to avoid error pages, create a 404pagenotfound.php and add your a message to your visitors to navigate to home page for information’s


    ## Trace Errors
    ErrorDocument 404 /404pagenotfound.php


    Hope you will like the post and its useful :)

    Thursday, April 17, 2008

    Search Engine Optimization (SEO) Methodology FlowChart

    First of all, you all will be happy to see a flowchart on SEO Methodology, Why this? - We see lots of posts online related to SEO, we tend to misunderstand most of the SEO theories written by different peoples, due to their language and presentations and so on :), so I decided to draw a flow chart based on professional SEO approach and procedures, its below

    Saturday, April 05, 2008

    SEO and SMO Relationship Out Of Sight

    As we all know Search engine optimization called as SEO and some knows social media optimization called as SMO right? :)

    By reading this post, you will be an expert in SMO too :)

    Practical Introduction to SMO:

    SMO, one of my favorite is http://del.icio.us, how about you?, the site helps to share the website to your network and makes your site more visible in social media traffic circle.

    You have a website and its listed for your top keywords, thinking why you should go for SMO and waste time?, its wrong then, you will be missing neighborhood and fans around you. Target audience in SMO are different from keyword search visitors, my personal experience, also not all social media sites work for your line of business sites, for example if your site has resources like health tips, web development and so on, then you can try out del.icio.us and if your site has some hardware related products or services then digg will be the best choice, like that each social media have different crowd, you need to research on it.

    Find best social media sites for your company and get visited by your social media traffic circle, more about social media sites

    For SEO information’s, you have lots to read in this SEO Help blog articles section with various title on SEO techniques and tricks, so we will straightway go to hidden relationship between SEO and SMO

    SMO gives a push to your SEO efforts, when a visitor searches for a site in Google and lands to your site page, if he finds the content really interesting he will like to share with his network or friends or bookmark, so better try to embed social media sharing button www.addthis.com, this helps to bring more traffic and you can really see the difference in your site popularity and your keywords too :), thinking how keywords gets benefited, yes, when you use keywords as title on posts and when your visitor shares it in del.icio.us, the copy will be saved in del.icio.us with keywords as titles, when you get n number of clicks on that shared page copy, the keyword for that post gets its strength to face the competition on search engine keyword result, its same as anchor text concept but not know outside the panel :)

    Try out my del.icio.us profile and check live
    SEO always gets benefited from good SMO (Also other Google Fusion, My Yahoo, Blog Lines), so start today from this SEO Help Blog and all your sites, share and enjoy the power of SEO and SMO together.

    Thanks for your time and support, Leave a reply!

    Monday, March 31, 2008

    SEO Hacking, Think Smart to Protect

    We always become silent for at least a second when we hear the word "hacking". Yes as you know or not, now website and web application are also been hacked for traffics and also for making the competitor penalized with the help of SEO hackers, here it starts with...

    SEO hackers are experts in SEO techniques, a real hacker understand SEO Methodology and Search engine algorithm, they mostly apply black hat SEO for functioning, mostly on a small level they will try to insert their links to websites which has high page rank / traffic with hidden links through forms and browser queries and so on

    Mostly well know marketing consultants sites are been hacked by feeds, the most used hacking method is redirecting feeds traffic to the hacker blog or website

    Before promoting the site, we need to setup data security through all types of validation from simple forms to query injection; nothing should be taken easy and eliminated. Mostly small level SEO hacker for fun they will try to insert JavaScript url redirection through form submission, so that when a visitor clicks on a page it gets activated and re-directed to the hackers blog or website, some may use the comments section in blog or article posts. In-secure websites are best used for hackers to improve their skills :)

    Advanced level SEO hacking is done through servers using. .htaccess and hosting accounts. Nevertheless before promotion security setup has to be done instead of loosing all data and SEO work, which gives your competitor upper hand, by the help of a SEO hacker.

    Since SEO is a very competitive industry, many may try to employee SEO hackers to add their links to third-party sites

    Those who have not looked into data security still, its not late, you have to look into issues and fix it up very soon, through SEO your reaching global market, your site or blog covers most of your crowds, so careful about your resources, spend time for data security too and earn good revenue.

    Thanks for your time and support, leave a reply!

    Wednesday, March 05, 2008

    Regular Online Reputation Protection and Management – An Insight View

    Companies & marketers put in so much of effort to make their visibility in the search results appreciable. Reputation is a vital factor for every organization. It may even cost you millions of dollars. With the vast usage of Internet, blogs products and brands reach the customers at the faster rate never as before. Henceforth, online reputation has become a basic necessity.

    With so much of attention being given to reputation and steps taken to bring it up, yet it so happens that sometimes the page rankings given by search engines (SERPs) become unsatisfactory. With the massive increase in the companies in the market, their websites and customer expectations, you are always on the urge to have a cutting edge over your competitors and win over your potential customers.
    Gossips, Unnecessary rumors, dissatisfied customers can highly damage your company reputation. Many companies see that poor brand building are a public relation issue, while its actually held up with the PR firms. They form the basic cause for such brand issues.

    Online reputation management has indeed become a great problem for most of the companies in the market. When you try to displace the negative search results, it becomes a only a temporary solution, not a complete cure. We need to understand that such negative search results not only come from commonly used search engines, but also occur from blog searches, video sites, news searches, etc.

    One needs to understand that even negative comments can have immense affect over the brand image that companies have created over the years. They are forced to pay in protecting the brands as the customers interact with these brands.

    So what so we do on for this online reputation protection?

    When it comes to search engines and reputation management, we can look into some basic concepts that would help us to safeguard our online reputation. Monitoring, Analyze, Optimization and Engagement

    We need to monitor the brands, products, company on the whole and its key executives. We are forced to keep track of all search results, blog searches, news searches, forums, tags, etc. You need to first be aware of what and hoe your brand is being said online. This would help you to optimize your brand accordingly to be on the top of the search results. Keep track of every alert: Google alerts, yahoo alerts; RSS feeds subscriptions, Search engine news (Google and Yahoo), Blogs, Feedster, Feed burner, technorati, tags cloud so on.

    You are required to analyze and grasp things that happen around your search engines and your key competitors. Search index keep updating their indexes regularly.A negative article about your company and product seen in the first page of the search result could drastically bring down your reputation

    Optimization remains the most effective method and infact acts as a preventive measure too. Most firms focus on reactive optimization to handle negative searches. It has the companies go after the brand / reputation dissenters. Companies need to optimize their website, brand, brand content and other online properties effectively in order to have their online reputation safe and high. Every means of communication, like the Public Relations, marketing, SEO, human resource, investor relations and other related means like the texts, images used, video and audio created for the brand and products all contribute to the SERP. You need to optimize your main corporate site, micro sites, blogs, forums, press releases, articles, newsletters and even the partner sites to get hold of your reputation.Also make use of free online SEO tools to optimze your site.

    Active Engagement & Participation: When you have successfully identified the cause for the negatives search results, you need to deal with a few other things. You need to research on them, start thinking on the facts and the possible rectifying actions for the same. Start discussing over them and start being honest and transparent, and above all be ready to listen. Results can turn out to be anything. But continue to follow the concepts with sincerity, keeping track of the business and market trends.

    Be a continuous participator in major industry networks, social events, opinion polls, social networks, blog updation and follow-ups. This should help you to gather your company image outside with the consumers and help you to act accordingly. You start being proactive and start analyzing your audiences and your brand and their interactions. Focus on the brand content. More you focus on them, lesser your negative search results.

    But remember, all these steps is a ongoing process. Continuously track your reputation and consumer perception over you company and brands. And act quickly and clearly. Regular online reputation management, the secret behind your brand and organization success.

    Thanks for your time and support, Leave a reply!

    Tuesday, March 04, 2008

    Online Branding by way of SEO

    Brand – a trademark or a unique name to identify your product or a manufacturer”, has always remained the most important criteria for companies to gain their popularity. It is very important to create and maintain your brand and brand image throughout your presence in the market. It is difficult to attain this result as the market gets saturated with every company aiming towards it. You need to keep an eye on your customers and markets regularly to achieve this branding success.

    Now how does SEO got to do with this?

    In earlier days, branding was achieved majorly with campaigns, television ads, radio ads, billboards or every other place where the company can put up their product posters or details. But every time these techniques work for every kind of customers?

    The World Wide Web is a huge space. Every minute large number of sites and pages are being added on to the web. In such a scenario, where do your products and efforts stand? Where do they take you in the competitive market? Where do companies get to find their real dedicated customers or to be potential customers? You might even go unnoticed unless you put in some updated and extra effort to set your brand image really strong.

    With the massive use of internet, a good and well promoted website for your company and products, can gain in more potential customers towards it. Now with internet and all the search engines like Google, Yahoo, MSN., you can put forth your products and services to the more customers in a much easier process. And to create such a powerful online presence you need experienced SEO professionals. SEO professionals who plan your online marketing strategy. They work with you in close coordination and create your online presence.

    If you lack in this, you are giving chances for your competitors to have in more traffic to their websites and you lose in customers to them. It is essential for you to have a neat and simple website with details that are understandable and well projected. Else with any number of SEO techniques, you tend to go nowhere.
    A well planned optimized website can be interesting to look and understand, while it also delivers a complete successful corporate image. Organized website structures, Website popularity, Keywords researches do it right for your site and get your website along with your company name and product well branded. Give in time to learn, explore and research on your products / services and place them in the online market. Build your site and just wait for your visitors. It will tell the potential targeted customers how effective your products and efficient your company is.

    Build your website, product, and company - your brand online, with SEO.

    Thanks for your time and support, Leave a reply!

    Sunday, February 10, 2008

    Secrets Behind Link Building, Avoid Search Engine Spamming

    On reading this post you should be able to do link building with simple steps that I believe should help you do effective link building. For a natural link simulation most of your back links should adhere to the following strategies:

    Your targeted keywords need to vary a lot in anchor. Limited number of “click here” should help you to have good link building. When it comes to English websites, it is commonly accepted that more weight-age (not the page rank) is got from links of related pages. Try not to have the back links all over the footage of the site or at one particular location. Try spreading it over the page, like top of page, or within the text, navigation, etc.

    Never try to place hundreds of link for a new site on the very first day. Gradually increase the number of links. This normally relates to the number of links a site gets. Hence if a site has an average of 20 links per day, then do not try to increase it to 200 links suddenly. Chances of being banned from Google are high. Focus on quality not to the quantity links. Having most of your back links from the adult sites or casino sites or pharmacy sites is not recommended and such sites are known for spam.

    Google tends to keep a track of all the IP, checks your links coming from different C Class IP or Not. So see to that all the links to your site comes from different websites. Always have a good combination of links from new and old sites. Reciprocal links are a good option for back links (Yahoo and Bing (Former MSN), but too many of them can be a problem too. 3 way linking is a good option. Do not make the mistake of underestimating the back links to your internal pages. Since SEO is done for your internal pages, have the back links done for these pages too. Use varied anchor for these internal pages too both as inbound and outbound links.

    Directories need to do some extra work on the links that you already have. Such directories need to be opted. Only a few selected directories like ODP and Yahoo are trustworthy. Other directories that might look good can even cause much problem to your links. So you need to be careful while submitting to directories. The time limit of back links seems to play a crucial role, and this is taken into serious consideration by the Google Sand box filter. So focus on links to be rented on long-term basis as far as possible.

    Google tends to devalue the back links that come from links that could have words like Advertisements and sponsors. So be alert while you look for back links from similar links. Google is seen to use the advanced relation algorithm and the co-citation system in its algorithm. Hence we need to be careful when we choose our back links. Do not have your links from the pages that are with bad neighborhood and also the sites that they themselves link to such type of sites.

    There are numerous factors that Google takes into consideration – like the IP Address, domain name, written language of the site, etc. Apart from these it is also very necessary to show the search results in the Google country specific searches. So be very cautious in deciding the language of the site when you design it for Google.

    Go through the above points very carefully and recheck your website and if any found in your website, rectify them. If you continue with those mistake, they could harm your website at any minute.

    Strategies that get you links:
    A method where content is considered very important and also gets its links naturally is called link baiting. Any link that you have due to your content is considered in this type

    Link submission directories:
    There are many link builders and SEOs who focus on link building and directory submission. We have different types of directories: pay-for-inclusion, reciprocal required, free and niche directories. And we do have specialists working on each of these directories. There is a huge list of free SEO friendly directories available for submissions. And about the reciprocal directories, we have both the brokers and non-brokers

    Submission of Articles:
    Try writing articles having links and have them in the resource page of your site. You can also pay someone to have the articles written for you and use some specialist to submit them in to the directories

    2way and 3way links:
    The old and a good way to get links – I link to your site and you link to my site. This will be helpful if you have around 50 plus sites, which can help you to give and take most relevant links. And remember the rule: its always that you contact people and they do not contact you first.

    Get links from your own websites:
    This is the best way to get links in case your website had lots of relevant pages

    Alert with Link Vault:
    By this method you get mostly footer links and low quality links, try avoiding link vault in your site with red flag

    Subscribing to high page rank sites:
    It is also possible for you to rent pages with high page ranks ( 5-9) for various prices But remember to rent only relevant sites. Renting too many sites of high PR is not preferred

    Avoid Search Engine Spamming:

    Search Engines are used to provide the most accurate results for your search queries. Still people have been trying to play with search engines. Search engines are regularly upgraded to provide better results and hence forth they cannot be misjudged if they give poor results due to bad search queries by the visitor. Still search engines are being developed to withstand all these tricks and provide the best of the results to the users.

    Spamming of search engines includes all possible ways to cheat the search engines, and it is to be noted that these methods put tour website at a very high risk.These practices that give us false results and the websites that fool us are penalised and they tend to lose their ranks or are blacklisted and are removed from the indexes of the search engines and can also go into serious legal issues.

    Points that are considered while identifying a website using spamming techniques or not :

    · When a website consists of hidden links or hidden texts or invisible texts
    · Pages that are not meant for people who visit, but are generated by machines for search engine activities.
    · Pages that are not belonging to your main website, but instead are created for search engine purpose only.
    · Websites that consists a huge amount of keywords in the content, but the page is of no value.
    · When the visitor (human) and the search engines are not viewing the similar content - cloaking
    · Link spamming – linking with content that is of poor quality / less content
    · Excess usage of cross-linking, keywords in the page
    · Presence of site submission software's that execute automatic URL submissions
    · When you submit your page/site to a search engine/directory more than once in a month
    · Title tags, keyword meta tags that have words that are not seen anywhere in the page content
    · Using same meta tag in multiple place (like when you use more than one title tag)
    · Website pages are duplicated - same content, different file names

    Decide - Spamming techniques or ethical search engine optimization technique

    Search Engines now in usage handle spamming very effectively and if any spamming is found, the website can even be not indexed. In case if you are using any of these spamming techniques and these bring in a lot of traffic to your site, then be sure that this spamming technique is sure to be identified by the search engine or chances of any user also sending report about your tactics is high. This can very easily bring down your page rank and even be blacklisted and banned.

    Ethical practices always assure you long-term successful results and do not let you lose anything. While the Spamming techniques give you short-term success with very high risk, and hence this is not recommended. Search engines take the pride on giving valid information and hence they never allow anyone to fool them, and if they identify anyone on doing this, they are sure to be taken out of their web presence.

    To get Link building, SEO, Social Media and other Internet marketing tips follow Jag SEO @Facebook & jagadeeshmp @twitter.

    Friday, February 01, 2008

    Importance of Link Building, Say Yes to Quality Links and No to Quantity Links

    We all see that SEO has many factors, out of all Link Building / Link Promotion is a major factor, all webmasters, small scale business owners and bloggers wants to build quality links for there site or individual web page to increase website popularity and visibility. By reading the blog post you can learn various techniques by which you can build quality links for your website / blog.

    We see links of various types, before there was a trend of two way links normally called as reciprocal links, now it has been ruled out by most of the search engine and importance are less when compared to one way, three way and ring techniques.

    Google, the most important search engine gives importance to one way linking and this can be attained by following these techniques like directory submissions with page rank 3 plus, press release and article submissions depending on the theme and crowd of your website, think of your visitors and submit to most related category, you don’t have to pay for links when you have free quality directories, just educate yourself and get started with DMOZ submission.

    Very important thing to be known when you submit your links, don’t submit to deep links, not more than two folder from the root as given in below example,

    Good: http://www.example.com/abc.html
    Good: http://www.example.com/abc/xyz.html
    Bad: http://www.example.com/abc/xyz/123.html
    Bad: http://www.example.com/abc.php?id=12

    And the page should not have more than 50 to 80 links, also check whether the directories are been able to crawl by search engine, i have noticed some of the directories add no index and no follow to their category pages in order to restrict their page rank distribution, so that the home page has good page rank, but these directories will not survive for long, they will be down after some time in their rank.

    One of the major point to be noted is, use your keywords as anchor tags when you build links but do not stuff keywords, make it catchy so that you can improve your keyword online visibility and also referral clicks for your visitors when they browse through the directories.

    And also find quality links with the help of Google advanced operator, as below, place it to the search box and click search.

    intitle:add+url OR intitle:submit+your+site OR intitle:add+your+site " your search keyword"

    One quality links can open your competition, it can win your competition with few wrong links, also you might have amazed on seeing a website with very few links and yet stand in the top 10 in search result, look into the links and recognize the quality of the Backlinks.

    Try to avoid automatic directory submission and build manual links, or approach a company who does manual link submission service, Build links and Build your business and website / blog popularity, hope you had nice time with this post, do subscribe this blog to know more upcoming posts.

    Thanks for your time and support, leave a reply!

    Sunday, January 20, 2008

    Pick Your Target Keywords and Position Your Keywords Meant for Search Engine Eyes

    How do you think your visitors search for your web page? It's easy. The words you think and imagine and type in search engine box are your targeted business keywords

    For example, if you own a gift site, and if any visitor type "Gift shop online", then it's your target keywords for your site that you want your webpage to be in top ten results.

    Make your website with different targeted keywords that reflects your web page content. Say you have another page for gifts especially for women, then "Gifts for women" is your target keyword for that webpage, you can also know the search count or keyword strength by using Google or overture keyword tool

    An important point to be remembered is that your target keyword should be two or more words in length. Most of visitors make the mistake of typing single word like "Gifts". Single words used as keywords are odd and they don't bring success.

    Make sure your target keywords are placed in fine locations on a webpage. The page title tag is more important and it looks like
    < title > Gift shop online, Keyword 2, Keyword 3< / title >.Missing title tag is the main reason why most of the website are ranked poor.

    Title should be relatively short and attractive with not more than 3 to 4 keyword phrases and each keywords should be supportive to each other. For better understanding, if the first one is "gift shop online" then the next one can be "gift sale online". You can also try with a sentence format like
    "Gift sale online shop". When it appears in search engine listings, short and attractive title makes the visitors to click through your site.

    Search engines prefer web pages with keywords in headlines and also to appear in first paragraph of your webpage. While using keywords in your content use < p > tag and simplify your table structure.

    Keywords in navigational links play a vital role and have its own importance to search engine eyes. Say the first column has navigation links and second column has keywords as text.

    We see the pages like this

    Home Gift shop online
    Webpage 1 Gifts for Men
    Webpage 2 Gifts for Women
    Webpage 3 Gifts for Kids

    Search engines see pages like this

    Webpage 1
    Webpage 2

    Webpage 3

    Gift shop online
    Gifts for Men
    Gifts for Women
    Gifts for Kids

    You can see the keywords have moved down the page and it has to be fixed by simplifying your table structure, it's been seen online that most of the people simply forget to think on how tables might affect the web page for search engines listings. Follow these tips so that search engine crawls yours web pages happily

    Recommended Keyword Tool:
    Wordtracker Free Keyword
    Link to the Wordtracker Academy
    Use this link if you have already
    Link to the free downloadable (PDF)

    Thanks for your time and support, leave a reply!

    Saturday, January 05, 2008

    Bring Customers and Business together through your Website

    Internet a big intermediate like media, and now a days we can see new exiting stuffs in online advertising, organic promotion and finding sales conversion and ROI

    Target your demographic and work over it through SEO, find out where your customers are and target accordingly.

    You can ask a question how to find where my customers are? Its simple, use Google suggest and type your product name as keywords in search box you can find lots and lots of search results with locations,

    Most of those searchers are from local peoples, target those places by building your website popularity through regional free directories and location based search engines, find exact customer visit by configure free Google analytics, use those location based keywords in your pages as titles, in meta description two times and very important is to use keyword in Content head as <> tag and Content body, if you have images use the keyword in Alt attribute, if it is a product image use the keyword as file name design accordingly and see that you don’t block the images using robot.txt file, since i generally see most of the product based site are well optimized but they block images using robots unknowingly. Now a days mostly customers use image search engines for finding products easily apart from froogle product search engine.

    Internet marketing has not only made people to setup business online, same time its has made competition big! So build a potential website and market to millions of customers, Good luck

    Thanks for your time and support, leave a reply!

    Saturday, December 29, 2007

    Creating XML Shopping Feed for an Ecommerce Product Site

    Here are simple steps to make your eCommerce site Web Pages indeed by Google and other major search engines

    Please note: Create your URL search engine friendly using product names, avoid stop characters

    (1) Create RSS feed using http://www.toucanmultimedia.com/rssmaker.php

    (2) Save the file as ecommerce_feed.xml (This will tell the search engine that the feed is all about ecommerce product page)

    (3) Add the ecommerce_feed.xml to Google Webmaster sitemap https://www.google.com/webmasters/sitemap by logging using Google account, same with yahoo site explorer

    (4) Configure the XML shopping feed.xml to feed burner http://www.feedburner.com and it will look like http://feeds.feedburner.com/blogspot/SEOPodCast

    (5) Integrate the XML shopping feed with an image or a plain text link from you site so that your visitors can subscribe and comeback when they need, by this you can expect more returning visitors, another advantage is entire product pages will be indexed by major and local search engines and even feed readers / finders.

    This can also be followed for large website with lots of resources, thanks for your time, keep visiting

    Related Posts: SEO Friendly E Commerce Store

    Thanks for your time and support, leave a reply!

    Thursday, December 27, 2007

    Top 8 Bad Search Engine Optimisation (SEO) Ideas to be Avoided

    As we all know search engine algorithm takes more factors in consideration for ranking a web page

    Now SEO changed a lot in recent years, techniques followed in 2004 stopped working, then what addressed in 2005 stopped working in 2006, now its 2007 - 2008. Dont worry, here is a set of bad SEO ideas common to all.

    To be avoided, if your want to stand long in search engines

    1. Stuffing keywords in invisible text using CSS / JS / Flash
    2. Purchasing Links
    3. Implementing duplicate content
    4. 302, temporary redirection
    5. Use Session IDs on your URLs, search engine will not understand
    6. Implementing your site in Flash, Your content is not in readable format for search engines
    7. Use lots of JavaScript
    8. Cloaking / Doorway pages

    Thanks for your time and support, leave a reply!

    Thursday, December 20, 2007

    10 most used Web Promotion Tools categorized according to SEO Methodologies

    Started to understand how much web promotion is important for your blog / site? Frighten not, here is a list of 10 web promotion tools categorized according to the web promotion methodologies and Google guidelines, which helps you to promote your blog or website site in a professional manner, easily and effectively

    (1) Competitor Analysis Tool

    The tool shows the competitive domains for a your business keyword in Google, Yahoo, and MSN

    (2) Age of top 100 Websites with Backlinks Tool

    Enter in a keyword phrase and we'll check the age of the top 100 sites as well as their backlinks

    (3) Keyword Selector Tool

    Not sure what search terms to bid on? Enter a term related to your site and the tool will show you related searches with search counts per month

    (4) Keyword Density Analysis Tool

    Enter URL and the tool will check keyword density of all the phrases on the page

    (6) Search engine Spider Viewer

    Enter page URL and see your web pages as search engines view them

    (7) Cool Cache Tool

    Enter URL and the tool checks your page, and all links of that page to see when individual page was last cached. The tool will also show if of your web pages aren't cached

    (8) Google & Yahoo Sitemap Tool

    The tool will spider your site and creates a sitemap in XML format for search engines to locate your WebPages, mainly used for deep links

    (9) Internal and External Link Title Tag Tool

    Enter URL and the tool will check your title tags, and the title tags of whom that site links to. This helps to develop internal links and to share link popularity

    (10) SERP Tool (Find your Keyword position)

    Offers instant, online reports of web site keyword rankings in 9 top search engines and web directories, including Google, Yahoo! Search, MSN, AOL, AltaVista, AllTheWeb, Yahoo! Directory, Open Directory (Dmoz), and LookSmart - FREE!. Hope above SEO tools will be helpful which is been used widely by many SEO Professionals , Thanks for your time, Good Luck, Visit again!

    Thanks for your time and support, leave a reply!!

    Friday, December 07, 2007

    Your blog not bringing the kind of visitors you want?

    Give good time for your valuable blog readers by writing quality interesting original content, if you have more to write, its not necessary to write only technical content, you can very well write you experience in the related field and share your good and bad experience on the fields you like and involved.

    (1) For the start, choose catchy titles and interesting titles, which is valuable and should be unique

    (2) Don’t urge by adding blogs by count, write few good blogs and gradually increase the count, you obviously will increase your blog posts when you see comments from your lovable visitors in future :)

    (3) Select or think topic on problems vs. solutions, and write your experiences and thoughts and ask for comments and add their valuable ideas towards your blog, this will create pillars for your blog

    (4) Don’t use too much of images like banners in blog, since blog is only meant for content and make your visitors to read your valuable write-ups, of course you can add your photo :)

    (5) Take your blog readers to a casual mood when reading your contents and make them interested to visit you again and again, help them by adding a feed reader or bookmark so that they can easily add, don’t make your visitor strain :)

    (6) Focus on navigation links so that your visitors can easily access your blog and can move from one post to another post

    Is it possible to follow above points? I try to keep these points in my mind but some times i miss :), bust follow these things and be a successful blogger, Good Luck

    Oops!!! Did I forget something that you know to make a blog much more good? Sure there are lots more; drop them to comments, Enjoy blogging, All The Best!

    Thanks for your time and support, leave a reply!!

    Thursday, December 06, 2007

    Do you or your website promotional company follow this SEO process?

    Steps to be followed while optimizing a website for global reach and to increase targeted traffic, staying ahead of competitor and to increase your sales conversion.

    1. Existing website structure analysis
    2. Competitor analysis
    3. Keyword analysis and research
    4. Prepare Search engine marketing report / Bench mark report
    5. Right Keywords identification according to targeted audience related to website local or global
    6. More direct and keyword rich folder and file naming approach
    7. Adding optimized keywords to Meta tags
    8. Measuring keyword density on each page
    9. Adding breadcrumb trails to each page for internal links
    10. Adding robots to website, tell the search engines to index your site and which pages they should index
    11. Validating HTML http://validator.w3.org
    12. Improving Web page presentation, using External CSS (Cascading Style Sheets) and JavaScript ( Note: Dont use Java Script for displaying Content and Navigation Links)
    13. Reducing Table structure
    14. Improving the HTML structure of pages by using heading tags, alt tags, div tags, etc.,
    15. Improving home page
    16. Improving content of existing web pages by adding optimized keywords
    17. Adding appropriate links to the existing and new pages
    18. Improving existing link titles
    19. Adding links to the identified Search engines, Business directories and websites
    20. Continuous link building to achieve page rank
    21 Configuring website to Google webmaster and yahoo site explorer
    22. Configuring log and stat to website
    23. Monitoring inbound links
    24. Monitoring referrals by search engines
    25. Monitoring search results for optimized pages.
    26. Ongoing SEO Campaign report on Website progress

    Hope the process flow is clear and it gives you better idea on search engine optimization that will be carried out only by real SEO Experts and Search Engine Analysts

    Apart from the above point we have server side search engine optimization a vast area and very important techniques, which will be mentioned in future posts, please note to understand that you should have some programming knowledge or a coder help, Visit again, All the best!!

    Thanks for your time and support, leave a reply!

    Monday, December 03, 2007

    Local Search Engine Optimization for Local Business Owners

    Local business owners should know the value for local search engines Optimization, also known as regional search engines optimization

    Now a days search in local works better when we compare with the global for support service provider and product retailer, but the search volume will be less with less bounce rate but more target visits which you can convert with a complete user-friendly design with valuable information for the visitor

    Another benefit of Local Search Engine Optimization sites can come up in mobile search too

    So factors to be considered to rank better in Local Search Engine Optimization

    (1) Local full address

    (2) Regional Phone number should be very clear with area code etc

    (3) Mapping service to display your location, recommended Google Maps

    (4) Include driving directions to your location

    (5) Your site should be listed in all your regional directories & Yellow, White pages

    (6) All these should be presented well with a search engine friendly web design

    Hope you got basic idea how to tap local business in search engines, All the best

    Thanks for your time and support, Leave a reply!

    Competitor analysis a big pillar of SEO/SEM

    The key points to be know when analyzing your competitor.

    Analyse and understand your competitor’s plan of action, their focused keywords and their success rate for those business keywords.

    You can find many free online competitive analysis tools and find out the competitor for your specific keyword like its search count, ratios and competitive results, better you can go for Google suggest for finding results

    You can find some of the ideas on tools to be used for complete comparison of competitive analysis

    (1) Page rank check and their rank distribution through the text navigation link (Note avoid java script for links)

    (2) Find out anchor text of inbound links

    (3) Back Link Checker, Yahoo Site Explorer for checking link popularity and find out inbound links

    (4) Use Alexa to check traffic referrals from other sites

    (5) Use keyword ranking tool to track positions of your competitor in search engine by SERP tools

    Thanks for your valuable time, do read other articles, learn more, know more...

    Thanks for your time and support, leave a reply!