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Thursday, June 23, 2011

What are the various ways to get backlinks?

SEO doesn't limit with on-page optimization. Backlinks (off-page optimization) plays major role in search engine ranking. Backlinks can be created through various ways. Below is a list that can get you ideas on areas were backlinks can be created.

  • Directories, Yellow pages & classifieds

  • Article writing

  • Press release

  • Blogging

  • Gust blogging

  • Gadget / Widget

  • Social sites

  • Whitepapers

  • Commenting & reviews

  • Forums

  • Community & groups

How to rank website inner pages in Search Engines?

Inner page optimization is as important as home page optimization. Here are the points that can help you for to rank site inner pages in search engines,

  • Inner pages rank better if you have unique quality content with keywords around. Do not stuff keywords in content.

  • Make sure you write for users and then for search engines. This works best for conversion.

  • Have unique meaningful page title, Meta tags & body titles with H tags.

  • Improve your internal linking strategy by having breadcrumb, anchor text & sitemap.

  • Also get quality backlinks through natural links, directory links & social sites links.

How to mention multiple XML sitemap in robots.txt?

A robots.txt file for a website helps to inform search engine bots whether to allow or disallow a file or a directory for search index

Typical robots.txt file will look like,

User-agent: *
Disallow: /includes/
Disallow: /scripts/
User-agent: * - Means this section applies to all robots
Disallow: - Means that the robot should not visit any pages in the mentioned folder.

If you have a single or multiple XML sitemap then do not miss the opportunity to add to the robots.txt file. Below is an example of how multiple xml sitemap can be added to robots.txt

User-agent: *
Sitemap: http://www.yoursite.com/sitemap1.xml
Sitemap: http://www.yoursite.com/sitemap2.xml
Sitemap: http://www.yoursite.com/sitemap3.xml
Disallow: /includes/
Disallow: /scripts/

Related Post: Everything about Meta Robots and robots.txt